Make = Make something new.
Do = Make Do with.
Mend = Repair Fix
Rationing
- Mend
- Patchwork.
- Turned into New
- Upcycling.
- Recycling.
- Recreation.
What is in fashion in the 1940's?
'Civilians clothes took on a military style in keeping with the atmosphere of the time'.
'Shortages of leather and petrol rationing meant that thick cork wedge and sturdy shoes were the most practical so we could walk in comfort. (quoted from ' 50 Years of Everyday fashion, by Sheena Harvey)
'We could get clogs without having to hand over coupons but these were hardly designed for elegance' (quoted from '50 Years of everyday fashion, by Sheena Harvey)'.
What Jobs did women do in the 1940's?
'Clothes had to be practical if you were working in a factory or on farm'. (quoted from '50 Years of Everyday fashion, by Sheena Harvey)
How did the war effected fashion?
'As the fabrics became scarce and clothing factories joined the war effort, we had to make the most of the clothes we already had, repairing and adapting where we could'. (quoted from '50 Years of Fashion, by Sheena Harvey).
What is rationing?
'I fear that unless either supplies are increased, or the distubution of existing supplies is equalised, some part of the population will have to go short of clothing'. quoted from '50 years of Fashion, by Sheena Harvey)
'At the begining of rationing you got 66 points a year, by the end that numberhad recuded to 48'.
(quoted from '50 Years of Fashion, by Sheena Harvey).
What is Make Do and Mend?
'Recyclimg is not new concept, sixty-five years ago it was what we did to ensure our families looked respectable and kept warm'. (quoted from ' 50 Years of Fashion). In that era they up cycled almost, every piece of fabric that they could turn into new outfit. The government actually run the a classes where they learnt from scratch how to turn old curtains,sheets and pillow cases into wearable dresses, skirts and blouses, old jumpers were also needed to provide wool and blankets. If lucky to find parachutes they could also make some glamorous underwear.
In my Point of view the 1940s was very affected by the war,as some trends were prohibited to be launched because of the war, including outside of Europe. Because WWII , American designers, who were often overlooked, became more popular and upgraded their skills by introducing care labels into garments.
The major factor to impact fashion in 1940s was the accessibility of the fabrics. Most of the fabrics weren't availability due to the war time, which limited the productions of new garments.
“For instance, starting in 1942 there was a limited supply of wool; so, instead artificial fibers such as viscose and rayon were used, which were derived from wood pulp.” Nylon, the fabric used to make stockings, was also part of the synthetic fabrics that were popular during the 1940’s. However, as WWII progressed, “the use of these fabrics was for military purposes, such as making parachutes.” (Quoted from http://www.acsu.buffalo.edu/~mwaltos/lis506/project/1940s/fashion.html, clear explanation of the fabrics used in 1940s).
Most of the colors seen and used in 1940s, reflected the atmosphere of the war time, that is the reason dark tones were used such as black, navy, grey, khaki and brown.
In that time fabrics and money were very limited, so local magazines and newspaper articles encourage women to re use clothing that they already had. Traditional techniques like sewing, stitching and knitting were popular ways to create and up cycle new clothes.
Men also had their own fashion putting in place, which also reflected the wartime era. They wore suits made of rationed materials, V necks sweater vests or knitted waistcoats over a shirt and tie. The dark tones persisted, until the end of the war. Once the war ended new fashion trends appeared, such as Christian Dior's 'New Look', which became popular in 1950's.
My overall opinion consists of Remarkable era of intense war and very difficult and critical times, for the population and the country.
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